Celestino improved email performance and scaled automated customer engagement with segmentation, dynamic pop-ups, push notifications, and lifecycle automation.
Celestino is a Greek fashion brand established in 1974. The company offers top-quality apparel and accessories at great prices. Since 2013, the brand expanded its reach by serving customers in Greece and other countries across Europe.
Industry: Fashion 
Size: 201-500 employees 
ContactPigeon Since: 2017 The Challenge
Celestino needed to improve the performance of its email campaigns while automating customer engagement across its online channels. Achieving this required a more advanced, scalable approach to segmentation, personalization, and lifecycle automation in order to support consistent growth and stronger customer relationships.
The improvement of ROI in our email marketing campaigns, even from the first few months, was a surprise for us. Their technical expertise, platform capabilities, and human connection they develop with their clients are invaluable.
Solutions
After switching to ContactPigeon, Celestino implemented a wide range of automated email campaigns triggered by customer behavior. These included welcome emails, abandoned cart flows, and browse abandonment automations, all designed to engage customers at the right moment with relevant content. Within the first year, automation became a key driver of revenue growth and customer engagement.
Celestino used advanced segmentation to identify engaged users, non-openers, and high-potential audiences based on interaction frequency and behavior. By focusing on re-engaging inactive subscribers and tailoring communication frequency, the brand achieved significant improvements in email open rates and overall campaign effectiveness.
Alongside automation, Celestino continued to run bulk email campaigns supported by dynamic content and performance optimization. These campaigns played a critical role in sustaining growth over time, even during challenging periods such as the COVID-19 pandemic. The combination of bulk campaigns and automated workflows created a balanced, resilient email strategy.
The Result
ContactPigeon-powered email campaigns delivered consistent year-over-year growth:
Real results from real retailers using data, automation, and AI to drive measurable growth.
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