GAP Greece used ContactPigeon to connect digital channels, scale personalized customer engagement, and support omnichannel growth across online and offline touchpoints.
Founded in 1969, GAP is a global fashion retailer known for its timeless, minimalist style and strong international presence. GAP entered the Greek market in 2008 and has since built a strong footprint across key urban locations while continuously investing in digital growth.
Industry: Fashion 
Size: 1000+ Employees 
ContactPigeon Since: 2020 The Challenge
GAP Greece set out to strengthen its digital footprint by integrating its digital channels, enhancing the online shopping experience, and supporting the expansion of its physical store network. Achieving this required a unified approach that could connect online and offline touchpoints, scale personalized communication, and support consistent customer experiences across the entire retail ecosystem.
After almost three years of working with ContactPigeon, we undoubtedly believe it's a very powerful omnichannel customer engagement platform. Its continuous development, flexibility, and hands-on support make it a valuable partner for our strategy and campaigns.
Solutions
To address evolving customer expectations, GAP Greece leveraged ContactPigeon's behavioral-based marketing capabilities to activate event-triggered email workflows, on-site pop-ups, and push notifications. These automated flows enabled timely, relevant interactions across the customer journey, driving higher engagement and conversion rates.
Automation campaigns included new arrivals alerts, cart abandonment reminders, and personalized product recommendations, all dynamically adapted based on customer behavior and demographics.
Using advanced segmentation, GAP Greece grouped customers by demographics, gender, and behavioral signals. This allowed the brand to deliver highly targeted automated and ad hoc campaigns, from re-engagement messages for at-risk users to exclusive offers for high-value customers. By enriching customer profiles with behavioral and transactional data, GAP Greece improved campaign relevance, customer satisfaction, and long-term retention.
Beyond email, GAP Greece expanded its real-time communication strategy using SMS, Viber, and push notifications. These channels enabled immediate, personalized outreach for time-sensitive campaigns, supporting both promotional activity and customer engagement.
While email remained the primary revenue driver, mobile and push channels showed strong growth, contributing meaningfully to overall performance.
By orchestrating campaigns across email, mobile, push notifications, and on-site experiences, GAP Greece delivered consistent, connected journeys across touchpoints. This omnichannel approach helped convert new shoppers into loyal customers and strengthened long-term brand relationships.
Data from ContactPigeon's CDP showed sustained growth in both new and returning visitors, reinforcing the impact of coordinated, personalized engagement.
Results
Automated campaigns and real-time campaigns delivered measurable improvements, including:
Real results from real retailers using data, automation, and AI to drive measurable growth.
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