Customer Success Story

what's inside

What happens when a global household brand has a strong in-store presence but no direct digital sales channel?

As Groupe SEB Hellas looked to adapt to a rapidly changing digital landscape, the team faced a familiar challenge: how to extend customer relationships beyond physical stores and build a scalable digital connection - without an ecommerce platform. With shifting consumer behavior and growing expectations for digital engagement, the brand needed a simple but effective way to bridge in-store interactions with online communication.

This case study reveals how Groupe SEB Hellas used ContactPigeon to connect offline and online touchpoints, grow its subscriber base, and create a foundation for long-term digital engagement.

In this case study, you'll discover how Groupe SEB:

• Turned in-store visits into digital engagement using the patented 2-Way QR codes and branded landing pages
• Built a growing subscriber base without relying on ecommerce infrastructure
• Activated regular, relevant email communication to keep customers connected to in-store offers
• Achieved 16% audience growth and 42% email open rates within one year

Get the full case study to see how Groupe SEB bridged physical retail and digital engagement, proving that omnichannel growth does not require eCommerce to start.