Customer Success Story

what's inside

With hundreds of stores and tens of thousands of daily shoppers, Lilly Drogerie faced a familiar enterprise challenge: scale without losing relevance.

As competition intensified across beauty and personal care retail, Lilly needed deeper visibility into customer behavior, more precise personalization across channels, and smarter control over timing and frequency. The goal was not just more communication, but better-timed, context-aware engagement that could drive measurable growth.

This case study shows how Lilly Drogerie transformed customer engagement into a structured lifecycle strategy that turned every touchpoint into a revenue opportunity.

In this case study, you'll discover how Lilly Drogerie:

• Unified customer data across online and offline touchpoints into a single customer view
• Built automated, lifecycle-based journeys spanning acquisition, conversion, and retention
• Activated personalized campaigns across email, on-site experiences, and push notifications
• Achieved an 11% revenue uplift through intelligent, data-driven personalization

Download the full case study to see how Lilly Drogerie used data, automation, and omnichannel personalization to turn customer journeys into sustained revenue growth.