Customer Success Story

Solutions

A solid foundation for digital engagement with personalization

Tommy Hilfiger needed to expand its digital footprint in Greece and build a loyal, engaged community around its newly launched eCommerce site. The team faced two core hurdles: effectively promoting the brand online and finding a technology partner capable of supporting the demands and pace of a global fashion powerhouse.

Deeper insights into customer behavior

Customer insights are crucial for optimizing customer journeys and for comprehending why a customer behaves in a certain way. In order to make data-driven decisions, marketers must not only develop deep customer insights, but also translate them into actionable and usable intelligence.

ContactPigeon's omnichannel customer engagement solution offered Tommy Hilfiger detailed behavioral analytics and historical data on the brand's email campaigns, with advanced dashboards that monitor and track every aspect of customer activity.

By using these insights, Tommy Hilfiger's team had the ability to make informed, real-time decisions that ultimately led them to optimal results and increased conversion rates.

Retargeted site visitors with dynamic pop-ups

Initially, Tommy Hilfiger's team wished to target website visitors and convert them into loyal subscribers. So setting up on site, dynamic pop-ups was a one way road!

Targeting Tommy's unknown users with a 10% discount as a special offer on their first order was the perfect way to build the brand's audience and enrich its subscribers' lists.

ContactPigeon's gender segmentation tool, gave Tommy the opportunity to break down their audience and target specific groups more efficiently. This strategic move helped them nurture personalized interactions with each and every visitor based on their interests and needs.

Personalized popup experiences for male shoppers

By adapting the onsite experience for different audience groups, Tommy Hilfiger could keep acquisition campaigns relevant while supporting subscriber growth and conversion.

Enhanced site subscription with push notifications

ContactPigeon's Push Notifications offer two unique advantages over email.

• Many visitors, especially first-time buyers, allow Push Notifications, but they don't subscribe to newsletters. Therefore, this channel reaches a much larger and different audience while gathering devices, not contacts.
• Unlike email, Push Notifications are shown to devices when customers are online, encouraging the recipients to check their mailboxes in order to see the message's subject.