In this session, participants will delve into the dynamic world of ecommerce analytics, gaining practical insights into leveraging data to drive informed business decisions.

Through a hands-on walkthrough, attendees will learn how to explore ecommerce datasets to create new visuals and custom KPIs in Looker. From tracking key metrics to interpreting customer funnel behavior, this session equips participants with the skills to transform raw data into actionable strategies that drive ecommerce success.