Cap off the live training series with Session 4, where participants will dive into audience insights and RFM (Recency, Frequency, Monetary) analysis. Through a blend of theoretical frameworks and hands-on walk-through, attendees will learn how to segment their customer base and tailor marketing strategies to specific audience segments.

This session provides participants with the tools and methodologies needed to extract actionable insights from customer data, from identifying high-value customers to predicting future purchasing behavior.