Performance at a glance
Track campaign results, conversion outcomes, and revenue signals across channels from one unified reporting layer.
Retail Analytics & Dashboard
See what's working,
act on what's next
Go from channel metrics to business decisions with dashboards built for retail teams. Track campaign performance, customer behavior, ecommerce trends, and revenue contribution in one place and turn those insights into smarter actions, faster.
Powering Customer Experiences for Leading Retailers Globally
Analytics built for action
Analytics should do more than report numbers. It should help teams understand what happened, why it happened, and what to do next. ContactPigeon combines built-in dashboards with deeper BI exploration so marketers, ecommerce teams, and executives can move from visibility to action without juggling disconnected tools.
Understand your customers
Go beyond metrics with visibility into audiences, customer behavior, lifecycle signals, and predictive insights.
Act faster with confidence
Use pre-built dashboards for everyday monitoring, then explore deeper with customizable BI, pivots, and business-specific metrics.
What you get
A unified reporting layer across your retail performance
ContactPigeon brings your campaigns, customers, and commerce data together, so you can see how everything connects, not just how each part performs.
- What drives revenue across channels
- How customers move across the lifecycle
- Where conversion is gained
- Which audiences create the most value
Dashboards behind every decision
Built for the way retail teams work - from quick checks to deep analysis.
Campaign Performance
Measure messages sent, clicks, orders, revenue, and conversion performance across email, push, SMS, Viber, and more.
Audience Dashboards
Track contact growth, audience acquisition, and list performance over time to see how your database is evolving.
Ecommerce Performance
Monitor revenue contribution, order trends, attribution, and shopping activity without leaving the platform.
Web Analytics
Understand sessions, unique users, known users, add-to-cart activity, and purchases with the added advantage of first-party, unified customer data.
Segment Insights
Explore customer attributes, segments, clusters, lifecycle groups, and predictive indicators to understand who is driving value and where retention opportunities exist.
Channel Attribution
Real-time audience sync with Meta and Google Ads to power smarter, always-relevant paid targeting.
30% sales contribution through smarter customer journeys
ContactPigeon has been a great partner in streamlining our multichannel marketing efforts. Their powerful automation capabilities enable us to engage customers more effectively, and the detailed analytics offer invaluable insights for continuously improving our campaigns.
Christiana Tzeikou, Digital Marketing Specialist, DPAM
Reporting Depth
Go beyond surface metrics
Each dashboard provides the details behind what drove the outcome. Campaign analytics covers the details such as click map, device types, level of engagements, and more.
Click Map
See what links your recipients clicked on, and how the clicks are distributed across all links within the campaign.
Device & Email Clients
Get breakdown of users who viewed campaign across mobile and desktop device and browser types. Optimize your email campaign design for your contacts has never been easier.
Engagement
Insights into level of engagement measured by time spent reading campaign across recipients with breakdown of device types.
Time Distribution
Overview of distribution of open and clicks over 24-hour period in order to understand the optimal time to reach your target audience.
Geographical Distribution
See breakdown of users who viewed campaign across locations to understand audience concentration and where performance is strongest.
BI Exploration
Go beyond standard reports with data explore
Not every business asks the same questions. That's why ContactPigeon supports both pre-built dashboards and flexible BI exploration where you can create custom metrics, define your own business logic, and explore complex data models with less dependence on raw SQL.
- Customer attributes and segments
- Campaign and channel performance
- Traffic sources and sessions
- Orders, products, and transactions
- Events and behavioral signals
Frequently asked questions on Analytics & Dashboard
What kind of analytics does ContactPigeon provide?
ContactPigeon provides marketing and eCommerce analytics that cover campaign performance, customer engagement, and overall business growth. You can track key KPIs such as opens, clicks, conversions, revenues, add-to-carts, and purchases, along with detailed breakdowns by segments, devices, geography, and more.
Can I customize reports and metrics?
Yes. With ContactPigeon's CDP, you can fully customize dashboards, reports, and metrics to match your business needs, allowing you to pivot data, define your own KPIs, and build views that align with your strategy.
How real-time is the data?
The platform provides a real-time eCommerce dashboard, enabling you to monitor campaign performance, customer activity, and revenue as it happens.
Can I track revenue attribution across channels?
Yes. ContactPigeon offers direct revenue attribution across channels, helping you understand which campaigns and touchpoints drive actual sales and customer spend.
Does this replace tools like Google Analytics?
ContactPigeon is designed to focus on marketing and revenue-driven insights, helping you understand what drives performance and ROI. Additionally, it allows integration with external BI tools if you want to extend analysis further.
What does the BI tool provide?
The BI capabilities allow you to connect ContactPigeon data with third-party BI tools (e.g., Google Data Studio) so you can pivot, analyze, and visualize data more deeply to uncover new insights. Moreover, our native business intelligence tool, powered by Looker, gives you a unified view of your data by connecting all sources into a centralized BigQuery data warehouse. It enables you to explore, analyze, and visualize performance through interactive dashboards, while leveraging built-in machine learning and AI for deeper insights.