New Visitors Send new shoppers or unknown visitors to sign-up, welcome-offer, or lead capture experiences. 2-Way QR Code for Retailers
Connect your
physical and digital
journeys
Bridging the customer journey across online and physical retail channels is now easier with ContactPigeon's patented QR technology.
Powering Customer Experiences for Leading Retailers Globally
Not just a QR code, it's a connected customer journey.
A typical QR code does one job: open a URL. ContactPigeon's patented 2-Way QR code goes further by identifying the visitors, routing them to the most relevant destination, and connecting the scan to the customer profile and future journey.
How it Works
One scan, multiple possibilities
Behind every scan is a smart decision engine that identifies the shopper, adapts the experience, and connects the interaction to future engagement.
Shopper scans a 2-Way QR code
Placed in-store, on packaging, shelf talkers, windows, print, events, or ads.
Identify context
ContactPigeon reads scan context such as location, device, network, and whether the visitor matches an existing profile.
Personalize experience
Every shopper experience can be customized to the profile. A new shopper may see a sign-up offer, while an existing customer sees product content, recommendations, or a tailored incentive.
Capture actions
The scan, landing page behavior, sign-up, browse activity, and purchase journey all feed into a single customer view.
Trigger follow up journeys
Send reminders, recommendations, birthday offers, replenishment nudges, or service support based on what happened after the scan.
Key Benefits
Bring offline retail into your performance marketing stack
QR codes may not be new, but 2-Way QR introduces a more measurable way to connect physical touchpoints with digital journeys and revenue outcomes.
Connect offline behaviors
Capture in-store scans and tie them to online actions, so store activity no longer disappears into retail void.
Design journey after scan
Route shoppers to landing pages, product information, offers, or journeys that match their profile and intent.
Better measurability
Track scans, registrations, conversions, and revenue attributed to QR-driven experiences.
16% audience growth with in-store 2-Way QR code implementation
Integrating QR codes into our strategy has transformed how we engage with customers, making it effortless to bridge online and offline experiences. They allow us to drive deeper, more meaningful interactions across digital and physical touchpoints.
Antonis Kotselas, Digital Marketing Manager, Groupe SEB
Use Cases
Retail scenarios with 2-Way QR Code
Grow store traffic into owned audience
- A first-time shopper scans a 2-Way QR code in-store for a welcome offer.
- ContactPigeon recognizes that it is an unknown visitor and redirects the shopper to a sign-up page with a 20% offer for the first purchase.
- The shopper signs up to get the personal offer code, but does not apply the code in-store nor online.
- Two days later, the shopper receives a reminder of the offer along with recommended products based on the QR location.
Turn product curiosity into guided discovery
- A returning shopper scans the 2-Way QR tag on a jacket in a fashion retail shop.
- She is directed to a page with product details, styling tips, and Instagram tags from other shoppers.
- She also gets complementary product recommendations based on her previous purchases and browsing history.
Connect campaign media to conversion
- A shopper finds and scans the 2-Way QR code on a magazine ad.
- ContactPigeon recognizes the shopper and notices that it is her birthday month.
- She is redirected to a dynamic landing page with a limited-time birthday offer.
- The shopper later visits the online store, completes a purchase, and redeems the birthday offer at checkout.
Work as part of your omnichannel engagement stack
2-Way QR codes become more powerful when connected to the rest of ContactPigeon's omnichannel engagement suite. Here are just some of the channels you can connect to each scan and landing experience.
Drag and drop to design and send beautiful campaigns with content personalization.
SMS, Viber & WhatsApp
Deliver instant, high-intent communication directly to your customer's phone.
Push Notifications
Re-engage shoppers with instant push based on what they scanned or explored.
Dynamic Pop-up
Convert scans into subscribers with instant offer activation.
Chatbot
Offer real-time help, product guidance, or promotions as shoppers engage.
Landing Page
Direct each scan to a dynamic landing page tailored to the profile.
Web Form
Collect email and zero-party data with forms that integrate into landing pages.
Meraki Access Point
Combine with in-store location data for deeper insights on visitor behavior.
Frequently asked questions on 2-Way QR Code
What is a 2-Way QR code?
A 2-Way QR code is a smarter QR experience that connects offline scans with online behavior and customer profiles. Instead of always leading to the same static destination, it can adapt the experience based on whether the shopper is known or new and what context surrounds the scan.
How is it different from a standard QR code?
A standard QR code usually points every shopper to the same destination. A 2-Way QR code can identify context, react to the shopper profile, personalize the landing experience, and connect the interaction to future journeys and measurement.
What can retailers use 2-Way QR code for?
Retailers can use 2-Way QR codes for welcome offers, product education, campaign activation, sign-up capture, guided discovery, loyalty experiences, store-to-online journeys, and post-scan automation follow-ups.
How are the results measured and tracked?
ContactPigeon tracks scans, sign-ups, browsing behavior, landing page engagement, conversions, and attributed revenue so retailers can understand what happens after the scan and optimize the full journey.
Does ContactPigeon support the setup?
Yes. ContactPigeon can support strategy, implementation, experience design, and performance optimization so brands can launch faster and connect QR activity to the rest of their omnichannel stack.