The competition in online fashion retail is tremendous, particularly in female apparel. Celestino had been using MailChimp, but to stand out and achieve its goals, the brand needed a platform that would help it scale more dynamically.
- Improving the performance of its email campaigns
- Finding an effective tool to automate customer engagements across all its online channels
- Growing sales in a competitive landscape
Working with ContactPigeon, Celestino improved its email campaign performance and growth by strategically profiling and engaging with its customers.
- Segmented its audience based on engagement level and communication frequency
- Targeted non-opener with tailored communications to increase 30% higher open rate
- Set 10 different campaign flows triggered by customer behaviors