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Customers > Celestino

How Celestino achieved 30% higher conversion YoY.

Celestino eCommerce

RESULTS HIGHLIGHT ON 1ST YEAR AFTER SWITCHING

30% increase in revenue
58% higher in bulk campaigns
30% higher open rate

The Challenge

The competition in online fashion retail is tremendous, particularly in female apparel. Celestino had been using MailChimp, but to stand out and achieve its goals, the brand needed a platform that would help it scale more dynamically.

  • Improving the performance of its email campaigns
  • Finding an effective tool to automate customer engagements across all its online channels
  • Growing sales in a competitive landscape

The Solution

Working with ContactPigeon, Celestino improved its email campaign performance and growth by strategically profiling and engaging with its customers.

  • Segmented its audience based on engagement level and communication frequency
  • Targeted non-opener with tailored communications to increase 30% higher open rate
  • Set 10 different campaign flows triggered by customer behaviors

Since starting with ContactPigeon, the ROI of our email campaigns was a surprise for us. Their technical expertise, platform features, and the human connection with their clients are invaluable for us.

Elias Seferelis
General Manager, Celestino

About Celestino

Celestino is a Greek fashion brand established in 1974. The company offers top-quality apparel and accessories at great prices. Since 2013, the brand expanded its reach by serving customers in Greece and other countries across Europe.

Industry

Fashion

Company Size

201-500 employees

With ContactPigeon Since

2017

Solutions

Boost open rates through strategic segmentation

With ContactPigeon, Celestino managed to find its engaged customers by strategically segmenting its audience. It applied a two-step approach:

1
Apply specific criteria based on the customer's level of engagement and the frequency of communication.
2
Focus its campaign retargeting on engaging non-openers in recent campaigns.

Once Celestino executed the above steps, they achieved up to a 30% increase in open rate on their email campaigns.

Here are some stats from their campaigns.

30% YoY open rate increase
58% YoY growth in sales from bulk campaigns in 2019
Email campaign
Email campaign example: Today we dedicate the day to outerwear!

Driving revenue from automation flows

ContactPigeon's wide variety of automation scenarios gave Celestino the ability to create approximately ten different campaign flows triggered by customer behaviors. Additionally, the team successfully activated abandoned cart and browse abandonment campaigns.

Some of the impressive stats from the automation campaigns:

46% Increase in AOV from Welcome Emails
40% Increase in AOV from Abandoned Carts
32% YoY increase in revenue from automations in 2019

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