Doubling contact size with Dynamic Pop-ups
The Vita4you team initially wanted to grow their newsletter subscribers, and the most effective channel for this goal was ContactPigeon’s dynamic on-site pop-ups. Utilizing a variety of triggers provided by ContactPigeon's platform, such as "on exit - unknown visitors" and "on load - unknown visitors," the team designed pop-ups with one-time offers for all the new subscribers.
Sign up pop-up with offer
This move led to some very interesting results.
One of the greatest achievements was that the Vita4you team managed to grow its pop-up subscribers 213% YOY between 2019-2020, demonstrating why ContactPigeon's dynamic pop-ups are the most effecitve approach to grow lists. Increasing the mailing list also lead to a surge in online purchases. As a result, pop-up revenues increased by 299% in the same time period.
It’s worth mentioning that the Vita4you abandoned cart pop-ups that were activated for both unknown and known visitors, during November 2022-January 2023 brought a 12.8% conversion rate, showcasing a momentum that is preserved through time. This is a classic eCommerce remarketing technique, that boosts retention rates and maximizes customer lifetime value.
"Every person is different. Our goal is always to meet your real needs."
From the start of the Vita4you-ContactPigeon collaboration, the famous pharmacy implemented a strategy based on data-driven decisions. The primary goal of Vita4you was to create personas based on online visitor behavior, eCommerce history, product preferences, and other parameters, in order to deliver engaging interactions with its audience.
The team moved forward by segmenting the mailing list so that it could target customers with precision and accuracy. Some of the criteria that they used were based on gender, needs, and lifestyle. For example, they developed campaigns that were appealing to:
- Men and Women
- Mothers and Children
By adjusting its content to the needs and preferences of each audience, Vita4you had a head start.
Segmented message for Athletes.
Personalized email campaigns with dynamic content
Vita4you recognized the importance of a scalable email marketing strategy and ContactPigeon’s sophisticated capabilities helped them achieve it.
To be more precise, the Vita4you team started personalizing their email campaigns with dynamic content, transforming them to powerful one-on-one messages. Below are the email campaign results on a YOY basis. While the numbers were impressive, the team didn't rest on their laurels. They created specialized email campaigns for each customer segment, so messages are ultra relevant to each recipient. This has boosted the open rate of the email campaign significantly.
Here’s how Vita4you skyrocketed their conversions by using ContactPigeon’s email campaigns sent at the Black Friday Week (24/11-01/12) between 2019 and 2020.
82% YoY open rate increase
54% YoY increased CTR
311% YoY higher sales
Action-triggered automation journey
ContactPigeon's marketing automation platform is based on the latest eCommerce best practices and was a powerful tool for the Vita4you strategy. Whether the team wanted to increase conversions, build customer loyalty or grow its contact list, automated campaigns helped them to achieve their goals on every occasion.
Indicatively, browse abandonment is an automated workflow in which a series of targeted reminders were sent to those who demonstrated interest in browsing or searching specific products or categories. Vita4you specifically used the three-day-delay browse abandonment scenario.
Let's take a look at what the team has accomplished YOY using this campaign in 2020 compared to 2019.
272% YoY recipients
222% YoY increased CTR
256% YoY higher open rate