Deeper insights into customer behavior
Customer insights are crucial for optimizing customer journeys and for comprehending why a customer
behaves in a certain way. In order to make data-driven decisions, marketers must not only develop deep
customer insights, but also translate them into actionable and usable intelligence.
ContactPigeon’s omnichannel customer engagement solution offered Tommy Hilfiger detailed behavioral
analytics and historical data on the brand’s email campaigns, with advanced dashboards that monitor
and track every aspect of customer activity.
By using these insights, Tommy Hilfiger’s team had the ability to make informed, real-time decisions that
ultimately led them to optimal results and increased conversion rates.
Retarget site visitors with dynamic pop-ups
Initially, Tommy Hilfiger’s team wished to target website visitors and convert them into loyal subscribers. So
setting up on site, dynamic pop-ups was a one way road!
Targeting Tommy's unknown users with a 10% discount as a special offer on their first order was the perfect way
to build the brand’s audience and enrich its subscribers’ lists.
ContactPigeon's gender segmentation tool, gave Tommy the opportunity to break down their audience and
target specific groups more efficiently. This strategic move helped them nurture personalized interactions with
each and every visitor based on their interests and needs.
Pop-up for female shoppers
Pop-up for male shoppers
Enhance site subscription with push notifications
ContactPigeon’s Push Notifications offer two unique advantages over email.
1. Many visitors (especially first-time buyers) allow Push Notifications, but they don’t subscribe to newsletters.
Therefore, this channel reaches a much larger and different audience while gathering devices, not contacts.
2. Unlike email, Push Notifications are shown to devices when the customers are online, encouraging the recipients
to check their mailboxes in order to see the message's subject.
Here are a few impressive outcomes ContactPigeon’s Push Notifications.
+60% YOY increase in Push Notifications’ effectiveness
+140% YOY increase in purchases generated by Push Notifications
+155% YOY increase in Push Notifications-generated revenue